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Reframing the Message: From Sound Science to the Sound Bite

Listen to Washington Post journalist Juliet Eilperin '92 in a panel discussion about science, communication and sharks at the California Academy of Sciences in San Francisco


Tweets, blogs, podcasts and online video mixed with traditional print and broadcast media have taken the information superhighway into the age of information overload. From the headline to the sound bite... if the words aren't perfect, the message may be lost. Island Press and the California Academy of Sciences present a discussion on how to frame a conversation to quell the misinformation that creates skepticism about scientific discoveries and recommendations. Dr. Michael Webster, Executive Director of the Coral Reef Alliance will moderate Juliet Eilperin (AB ’97), Nancy Baron, and Dr. John McCosker in a lively discussion about this critical topic. The last event in the Academy of Sciences “Sharktober” celebration, Juliet and her panelists will explore the challenges and opportunities in communicating about science, including examples from shark research and beyond. Book signing will follow program.


While at Princeton, Juliet Eilperin was the Managing Editor of The Daily Princetonian and returned there in the spring of 2005 to serve as the McGraw Professor of Journalism. Currently she is the national environmental reporter for The Washington Post, where she writes about science, policy, and politics in areas ranging from climate change to oceans. She is also author of Demon Fish: Travels Through the Hidden World of Sharks which offers a new understanding of the interactions between people and sharks around the globe.


Nancy Baron, is the Director of Science Outreach for the Communication Partnership for Science and the Sea (COMPASS), zoologist, award-winning science writer, and author of Escape from the Ivory Tower, A Guide to Making Your Science Matter published by Island PressDr. John McCosker is a senior scientist and Chair of Aquatic Biology at the California Academy of Sciences. His research focuses on aquatic animal evolution and behavior, including studying near shore fish in the Galapagos, white sharks, and bony fishes. Moderator Dr. Michael Webster serves as the Executive Director of the Coral Reef Alliance (CORAL).


Tuesday, November 8, 2011 | 7 p.m. at the California Academy of Sciences

Tickets: Adults: $12, Seniors: $10, Members: $10. Link here for more information and to reserve a place or buy tickets online or call 800-794-7576.


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