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"The World of Personal Data—and the End of Privacy as We Know It" by Adam Tanner '88

Princeton ’88 author, Adam Tanner, will discuss his new book about the world of personal data in Big Business

Come see Princeton ’88 author, Adam Tanner, discuss his new book: What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It

In an age in which personal information is relentlessly harvested and aggregated, we’re eager to reap the benefits—but we lose sight of the fact that Internet giants, leading retailers and others are gathering data often with little oversight from anyone. And it’s growing ever more difficult for those businesses that choose not to engage in more intrusive data-gathering to compete with those that do.

Tanner explores the Wild West of data capture and all the ways our personal information is driving commerce, whether we know it—or like it—or not.

Wednesday, September 24th, 5:30pm - 7:00pm

Commonwealth Club, SF Club Office, 595 Market Street, 2nd Floor, San Francisco, CA 94105

$8 Commonwealth Club members, $20 Commonwealth Club non-members

To purchase tickets: http://www.commonwealthclub.org/events/2014-09-24/personal-data-big-business-and-end-privacy

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